June 9, 2011

MIGA Dog Character

Here is a commercial character design for MIGA – a medical insurance group through The Drawing Book and Hammond and Thackery (H&T).

The brief was to create a mascot that was cute and amicable, without being childish.  He was to be a Cattle Dog or Kelpie, and have an air of expertise.

Below are some of the sketches (there were a lot more in development) that led us to our loyal, best friend…

MIGA Dog Mascot by Anton Emdin © MIGA 2011

Below, the final renders.  Drawn by hand in Photoshop.

MIGA Dog Mascot by Anton Emdin © MIGA 2011

MIGA Dog Mascot by Anton Emdin © MIGA 2011MIGA Dog Mascot by Anton Emdin © MIGA 2011

 

Thanks for stopping by!

Anton
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3 Responses to “MIGA Dog Character”

  1. Christophe "Hagen" Granet says:
    June 9, 2011 at 9:29 pm

    I never cease to be amazed by your talent!
    Did the client choose the design based from all your sketches or did you do the choice yourself?

  2. antonemdin says:
    June 9, 2011 at 10:38 pm

    Thanks, Christophe. The client chooses, but it’s a collaborative effort – a lot of client meetings and revisions before the final result.

  3. bconradsen says:
    June 10, 2011 at 8:59 am

    Oh bugger, I should not come here!!

    Cheers Anton…

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