Anton Emdin Illustration & Cartoons
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Fuji Xerox Hulk

Here's a fun illustration I drew for a Fuji Xerox print ad, published in Print 21. Fuji Xerox Hulk art © Anton Emdin 2011

Talented designer Daniel Poskitt called up, and we turned this around within 24 hours!

Here's how the actual ad looks in the mag...

Fuji Xerox Hulk art © Anton Emdin 2011

Fuji Xerox Hulk art © Anton Emdin 2011

And some of the process. below. There were a lot of colour variations and background treatments which I haven't included, but basically we went from springs to rubbery, and then the current, modern chest expander. I was very pleased that they ran with my green suggestion, and even changed the ad line to match it.

Thanks for stopping by!